U.S. Consumer loyalty to mobile operating systems is at the highest levels ever

According to a release issued today by Consumer Intelligence Research Partners, LLC (CIRP), consumer loyalty to mobile operating systems is...

According to a release issued today by Consumer Intelligence Research Partners, LLC (CIRP), consumer loyalty to mobile operating systems is at its highest levels ever. Loyalty to Android is measured by CIRP at 92%, while iOS loyalty weighed in at 89%. This figure is the percentage of Android or iOS users that remained with each operating system when activating a new phone over the 12 months that ended in September.

According to CIRP partner and co-founder Mike Levin, for the last three years U.S. smartphone buyers have stayed with the same OS when buying a new phone. ...

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