What makes the iPhone so uniquely desirable?

Smartphones have become the central hub of our lives: they connect us with friends and family, help us organize our lives, provide us with n...

Smartphones have become the central hub of our lives: they connect us with friends and family, help us organize our lives, provide us with news and entertainment and capture our memories. And while today the market is flooded with devices that can successfully do all of these tasks, there is one that is preferred by anyone from teenagers to CEOs – the iPhone. The use of Apple’s smartphones in the States is so widespread, iPhone has become a household name like Sharpie or Kleenex. It’s a product that separated the smartphone market in two – iPhone and everything else. How did Apple achieve this ...

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