Analyst says Google's hardware will produce nearly $3 billion in profits for 2018

Most tech firms put hardware first, and then dabble in services or advertising to balance the ups and downs of device sales. But Google, th...

Most tech firms put hardware first, and then dabble in services or advertising to balance the ups and downs of device sales. But Google, the Alphabet subsidiary, does it the other way around. The company's Google search engine is an advertising juggernaut as are its apps like Google Maps and YouTube. But Google's devices have "gained critical success and are starting to gain material commercial traction," according to RBC Capital Markets analyst Mark Mahaney. As noted by CNBC, the analyst wrote a note to clients late last week that is bullish on Google's hardware.

Mahaney ...

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