Amazon is getting greedy, so you'll soon see video ads in the mobile app

It's quite clear that mobile ads are here to stay, so the best thing for a big company like Amazon is to try and grab a piece of the pie...

It's quite clear that mobile ads are here to stay, so the best thing for a big company like Amazon is to try and grab a piece of the pie. It's no wonder that US giant plans to introduce ads on its mobile apps, as Facebook and Google are already doing it.

Bloomberg reports that after beta testing ads for several months, Amazon plans to start selling ads on its shopping app. Initially to be introduced on the iOS app, these video ads will pop up in search results on the shopping app to have a higher impact and offer a more valuable way for advertisers to monetize them.

Amazon's decision ...

from PhoneArena https://ift.tt/2Jvf2xC