AT&T kicks off rebranding of DirecTV Now service to AT&T TV Now

AT&T confirmed last month that its streaming service will be rebranded later this summer, but did not specify when exactly it will happe...

AT&T confirmed last month that its streaming service will be rebranded later this summer, but did not specify when exactly it will happen. Earlier today, the carrier took it to Twitter to announce the name change of the DirecTV Now app to AT&T TV Now.

The message mentions a “whole new look,” but we're not sure what that means yet. What we do know for sure is that the tweet refers to the previously announced rebranding of the AT&T streaming service. TechCrunch reports an AT&T spokesperson confirmed the information but didn't make any other comments on the matter.

Apparently, ...

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